Welcome to 16 Paws pack!

Pet care just got an upgrade!

We make sure everything, and we mean everything, in your home sings with style!

Our story

Tired of sacrificing style for comfort, Jen developed the idea of couture tinkle mats that would bring a touch of elegance to pet owner homes and upgrade everyday pet essentials to match the tastes of pet owners! This soon sparked innovation and creation across the board - from pet accessories to homemade organic pet treats! Why should our fur babies ever have anything sub par?! And why shouldn’t your entire home experience sing with all of the love you have for one another?!

Theo - always interested in all things dogs - and a world traveler with a taste for the finer things in life as well, suggested adding a layer of whimsical flare, infusing it with a playful, international charm that perfectly complements 16 Paws stylish mission! And so, with their shared love of style, calm vibes, serenity, elegance, charm, nature and most of all - dogs - a celebration of sophistication and practicality for pets and their people was born.

Fellow dog lovers, Theo & Jen know the demands of keeping our furry little friends clean and comfy, and how challenging it can be to also stay stylish while doing it! They are also keenly aware that many pet accessories are cute, but not comfortable, and sometimes even dangerous. Well, no more! 16 Paws to the rescue! Our tinkle mats are as pretty as art, our accessories are vet approved, very safe and super comfortable and our treats are organic, non-gmo, vet approved and baked with love. (Theo even taste tests them himself!) And, of course, everything is taste tested, and approved, by the 16 Paws pack before it is ever shipped out to you!

Meet the Team

  • Jen Appel

    FOUNDER

  • Theo Ueng

    CO-FOUNDER

  • Steven Gee

    CO-FOUNDER & FINANCIAL DIRECTOR

  • Dr. Guerra

    CO-FOUNDER & INTERNAL TEAM MANAGEMENT

  • Dr. Hajdu

    Vet Approval!

Welcome to 16 Paws!

16 Paws Elevates the Pet & Owner Experience

At 16 Paws, we believe that sharing your home with a pet should be effortless, elegant, and filled with joy. Our mission? To infuse luxury, style, and ultimate comfort into every aspect of the pet-parent experience—because we know the bond between you and your furry companion is nothing short of extraordinary.

We also believe comfort and style need to be safe -so whether its our pet accessories inspired by clothing safe enough for newborn infants, or our organic pet treats meant to nourish your dog, we aim to support your best life with your fur babies!

From thoughtfully designed essentials to indulgent comforts, we create a seamless, stress-free way to live beautifully with your pet. 🐾✨

XO,

16 Paws

PS: Please also visit 16 Paws Club for more information on our Children’s Book Series and monthly Members Only Club Subscription Box!

Think Tank.

At 16 Paws, we’ve assembled a dynamic team of engineers, product designers, Stanford, NYU & Princeton interns, mentors, veterinarians, retail experts, and business consultants - all dedicated to creating new innovations that enhance the health, happiness, and quality of life for both pets and their owners.

We’re not just a pet company; we’re a lifestyle brand, committed to finally giving the pet care industry the attention it deserves and redefining the future of the market.

With subsidiaries in Hong Kong and Taiwan, and our parent company based in the U.S., we are searching the globe for the most beautiful designs and the most groundbreaking advancements - all to enrich and elevate life with your pet.

Around the Globe

This isn’t just pet care, it’s a lifestyle. 16 Paws is redefining life with pets by creating a world where luxury meets practicality, and every detail is designed to elevate the way you live - together.

For the first time, a brand is thinking beyond bowls and beds to reimagine the entire home experience; making it more beautiful, more efficient, and more joyful for pets and their people, all while keeping the sacred bond between them at the heart of everything we do.

🐾 Nutrition & Indulgences: Elevated – Organic homemade dog biscuits that “wow” and nourish.

🐾 Safety & Style: Redefined – Chic, comfortable accessories your dog actually wants to wear and that are thoughtfully designed to be safe.

🐾 Cleanliness & Home Decor: Reinvented – Even tinkle mats get a designer touch, blending style and function effortlessly to improve the home experience.

At 16 Paws, every product is a reflection of careful design: where luxury, efficiency, and cleanliness come together in perfect harmony to create a more serene, stylish home where everything works seamlessly - together.

No more compromise - just joy, connection, and more moments to savor. Because when life runs smoothly, you and your pet can focus on what really matters: the sacred bond you share and the time you have together.

16 Paws – Where every day feels like a treat.